C’est La V pt.1
October 25th, 2009

The idea behind this whole photography blog (such a stupid word) has really been inspired by the work I’ve been doing for Kim’s baked goods business. For those of you who don’t know, my wife is an amazing baker, and at the beginning of this year, she started her own bakery company, called C’est La V Bakeshop. In less than ten months time, not only has she developed an extensive menu of products, all free of dairy & eggs and all extremely delicious, but she’s now able to sell & ship her wares throughout the country through her slick online store. To say I’m proud of the little lady would be an understatement.
Now, it’s no secret that I’ve definitely been more than a little involved in this new business, and it’s been an interesting learning experience to say the least. One of the things I’ve truly enjoyed most though about this collaboration with my wife, has been the challenge of producing photos that due justice to her incredible culinary skills. Believe me – it’s no easy task, especially considering that I know nothing about taking pictures of food, though I do know that it’s a lot harder than it seems. While I’ve never worked on a commercial shoot that’s involved food on camera, from what I’ve heard, companies seem to spend a ton of money to make sure the images of their food looks appetizing. Obviously, it’s an important part of the food business – the stuff’s gotta look good if people are supposed to buy it.
But in taking so many photos of her stuff, for the store and for her wonderful blog, I’ve certainly learned a few tricks of my own, and I continue to just make it up as I go along (the story of my life). For the month of October, Kim has been participating in a thing called Vegan Mofo, where she’s been posting a new entry to her blog every weekday, which has been a lot of fun. So in honor of all things Mofo, I figured I’d post a week’s worth of my favorite pics of my wife’s baking.
Above: a sugar donut muffin from above. Or as Homer would say, “Mmmmmmmm, donut muffin.”
Entry Filed under: Food, Pic of the Day
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